Tag: agriculture

The Toro Company Celebrates 100th Anniversary

Toro Centennial BalloonsYesterday – July 10, 2014 – The Toro Company celebrated its 100th anniversary as more than 2,000 employees, retirees, channel and business partners, and other valued guests gathered at the company’s headquarters in Bloomington, Minnesota. Joining Michael J. Hoffman, Toro’s chairman and chief executive officer, as he remarked on the company’s rich history and the individuals and innovations that helped shape the company’s success was Minnesota Governor Mark Dayton, who presented the official proclamation declaring “Toro Day” in the State of Minnesota, and Bloomington Mayor Gene Winstead.

“As we celebrate our first 100 years, it was truly gratifying to be surrounded by many of those who played such a significant role in the company’s success,” said Hoffman. “We are honored to have such talented employees around the world and individuals who have served the company throughout our history, along with great channel and business partners, who work every day to serve our customers and help advance our efforts in the industry. And, I especially want to thank Minnesota Governor Mark Dayton and Bloomington Mayor Gene Winstead for joining our centennial celebration and honoring the people of Toro.”

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Is Subsurface Drip Irrigation the Future for Midwest Agriculture?

Subsurface Drip Irrigation (SDI) on CornThe use of flood and center pivot irrigation of crops via the waters of the Ogallala Aquifer is as hot a discussion topic as the current drought.

To many who mine the aquifer to make a living, trying to keep a profitable way of life sustainable in a time when the broader public is seeking more conservation of resources yet wanting inexpensive, plentiful and safe food is problematic.

Is subsurface drip irrigation the answer?

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A Case for Irrigated Agriculture in Alabama and Georgia

The Irrigation Association recently hosted a webinar titled, “Mitigating Effects of Drought — Visions for Sustainable Irrigation” as part of its “Smart Irrigation Month: Bringing Water to Life” webinar series. IA government affairs director John Farner hosted the event and provided a brief overview of drought stricken areas of the United States, and explained how efficient irrigation can help.

Then featured speaker, Dr. Puneet Srivastava of Auburn University, made a compelling case for irrigation of non-irrigated crops in Alabama and Georgia. The southeast boasts prime, rainfed cropland, but farmed acres have steadily declined for decades due to poor yields in comparison with irrigated cropland in other states. This economic downturn could be reversed by irrigating from on-farm reservoirs filled by winter rains, and boosting yields considerably.

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Learn More About Water, Science & Technology at the 2014 Water Technology Conference

The 2014 Water Technology Conference will be held on Thursday, May 8 at the Veteran’s Memorial Building in Clovis, California. This event, presented by the International Center for Water Technology (ICWT), features an impressive line-up of technical speakers, exhibitors, poster sessions and networking opportunities.

To register or for more information, go to www.californiawater.org, www.icwt.net, or call 559.278.2066.

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Farmers Looking to Use Surface Drip Irrigation Amid California Drought

Although underground irrigation is still a common way to water crops and fields, some farmers and landowners are moving to use surface irrigation amid one of the worst droughts in state history.

Underground irrigation delivers water through buried tubing or pipes while surface drip irrigation is positioned above the ground and is not permanent.

Aric Barcellos, with A-Bar Ag Enterprises, whose family business owns 8,000 acres along the West Side of Merced County, is one of many farmers who are becoming more serious about using surface drip systems to irrigate.

A-Bar Ag Enterprises farms cotton, tomatoes, asparagus, pomegranates, wheat, melons, onions and pistachios, and receives water from several water districts

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VIDEO: Toro Press Conference Addresses 100-year History & Innovations in Agriculture

If you weren’t able to join us at the 2014 World Ag Expo and help us celebrate the kick-off to Toro’s Centennial year, here is a video of our Vice President of Worldwide Micro-Irrigation, Mike Drazan, addressing local media on the rare milestone of 100 years in business. Mike also discusses Toro’s history in the agricultural industry and announces some new drip irrigation products.

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California Drought has Farmers Facing Unemployment

Amid California’s driest year on record, the nation’s leading agricultural region is locked in drought and bracing for unemployment to soar, sending farm workers to food lines in a place famous for its abundance.

One-third of the Central Valley’s jobs are related to farming. Strains on water supplies are expected to force farmers to leave fields unplanted, creating a ripple effect on food processing plant workers, truck drivers and those who sell fertilizer, irrigation equipment and tractors.

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The Toro Company Kicks Off Centennial Year Celebration

On July 10, 2014, The Toro Company (NYSE: TTC) will celebrate a rare business milestone – achieving 100 years in business. According to Michael J. Hoffman, Toro’s chairman and chief executive officer, Toro attributes its remarkable longevity to, “the character of our people and channel partners, and their relentless commitment to serving our customers and building market leadership through innovation.”

Toro’s yearlong celebration of its 100th anniversary provides an opportunity not only to look back on the company’s notable achievements, but also to recognize the ingenuity and dedication of its employees – and to thank its channel partners and end-user customers around the world for their loyalty and trust in The Toro Company.

As Hoffman put it, “These same values that have been core throughout our first 100 years form the foundation for continued success into our next century.”

A Legacy of Excellence
From the start, Toro built its legacy by understanding the needs of its customers and developing products and services to help them succeed. This commitment to innovation is reflected in the more than 1,500 patents its employees around the world have earned over the years.

In addition, Toro has developed strong networks of professional distributor, dealer and retailer partners across industries in more than 90 countries to provide local, expert, professional customer service. For example, in 1922, Toro created the golf industry’s first national distributor network. And, in 1934 as the business grew, Toro encouraged its distributors to establish dealers in areas the distributors’ staff could not effectively cover, providing local customer service that proved to be a competitive advantage.

This commitment to customer service has been instrumental in Toro’s development of long-term relationships with golf courses, homeowners, professional contractors, agricultural growers, construction and rental companies, government and educational institutions – in addition to many premier sporting events, venues and historic sites around the world.

People Make the Difference
For decades, customers have counted on Toro because of the company’s reputation for reliability, quality and standing behind its products. When Toro celebrated its 25th anniversary in 1939, the company’s first president and co-founder John Samuel Clapper noted that the loyal service of Toro’s employees and distributors was the customers’ guarantee of a high-quality product. As Hoffman summarized, “What was true 75 years ago when Mr. Clapper made his statement about Toro remains true today – the loyal service of our employees and channel partners is critical to our company’s success.”

Explore Toro Innovations
From developing new technologies to expanding into new markets, a timeline of the company’s many innovations and achievements is available at www.toro.com/100 – in addition to several highlights below, summarized by market:

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California Governor Declares Drought State of Emergency

With California facing water shortfalls in the driest year in recorded state history, Governor Edmund G. Brown Jr. today proclaimed a State of Emergency and directed state officials to take all necessary actions to prepare for these drought conditions.

“We can’t make it rain, but we can be much better prepared for the terrible consequences that California’s drought now threatens, including dramatically less water for our farms and communities and increased fires in both urban and rural areas,” said Governor Brown. “I’ve declared this emergency and I’m calling all Californians to conserve water in every way possible.”

In the State of Emergency declaration, Governor Brown directed state officials to assist farmers and communities that are economically impacted by dry conditions and to ensure the state can respond if Californians face drinking water shortages. The governor also directed state agencies to use less water and hire more firefighters and initiated a greatly expanded water conservation public awareness campaign.

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Best Agricultural Colleges in the World

The University of California (UC)-Davis, is Number 1 in the world for teaching and research in the area of agriculture and forestry, according to rankings released by QS World University Rankings.

This is the first year that the organization — which provides annual rankings in 29 other subject areas — has produced rankings in agriculture and forestry. Click here to see the entire top ranking list, or

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Agriculture Industry Needs To Do A Better Job “Telling its Story”

All too often, the general public still thinks of farmers as wearing overalls and using very simple practices to grow crops when quite the opposite is true, says Rob Atchley, general manager of citrus groves for Florida and Texas for A. Duda & Sons Inc., LaBelle.

To help bridge that misperception, he called on those in agriculture to do a better job educating the public about current farming practices and how farmers are true professionals.

“Farmers, especially those who grow specialty crops, need to give the public a view of how we really farm, to show these are highly managed businesses and not a couple of guys in overalls with buckets throwing fertilizer,” he says. “They are professional people who do this for a living. They study these businesses. They grow up in these businesses, and they run them at a high level of oversight because the margins demand it. We can’t do things sloppily.”

Do you have a story you’d like to share? Leave us a comment and let us know your story or how you are a professional in the agriculture industry.

To learn more about Toro’s story, visit toro.com. Or, check out one of our many drip irrigation case studies to learn more about how professionals in the agriculture industry are using drip irrigation to improve their farming practices.

To read more about “telling the story”,

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