All too often, the general public still thinks of farmers as wearing overalls and using very simple practices to grow crops when quite the opposite is true, says Rob Atchley, general manager of citrus groves for Florida and Texas for A. Duda & Sons Inc., LaBelle.
To help bridge that misperception, he called on those in agriculture to do a better job educating the public about current farming practices and how farmers are true professionals.
“Farmers, especially those who grow specialty crops, need to give the public a view of how we really farm, to show these are highly managed businesses and not a couple of guys in overalls with buckets throwing fertilizer,” he says. “They are professional people who do this for a living. They study these businesses. They grow up in these businesses, and they run them at a high level of oversight because the margins demand it. We can’t do things sloppily.”
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